About C H A P T E R S

Founder’s Story.

Welcome to Chapters, and my story.

Thank you for being here.

Chapters Home Fragrance is a South African luxury home fragrance and lifestyle brand founded by me, Tracey Blyth, in 2019. Many years ago, after a wonderful and successful career in corporate cosmetics marketing, I made the decision to step away from the industry to raise my two beautiful daughters. What an amazing chapter that was, and such a privilege!

Seventeen years later, with both daughters grown up and off to university, I felt I needed a new focus and was ready to start another new chapter, one that followed my long-held passion for fragrance.

With a clear vision and a love for storytelling through scent, I spent a couple of years developing the brand and products that would become Chapters; a collection of premium, locally made home fragrances designed to mark life’s moments with beauty, intention, and elegance.
I am so grateful for the support and love that Chapters has received over the last few years. We have grown from strength to strength and are committed to continue offering you, our valued customer, only the very best home fragrance solutions for your home.
At Chapters, we believe that every chapter of your beautiful life enriches your story and we love celebrating all of them with scent.

Let us help you tell yours.

We are proudly Chapters

Chapters Home Fragrance is a proudly South African luxury brand dedicated to transforming everyday spaces into beautiful, scented sanctuaries. Each product is thoughtfully hand-crafted using only the finest ingredients and elegant, contemporary packaging.

Understated Luxury.
Sophisticated yet approachable, balancing refinement with minimalism. We deliver world-class home fragrance products using premium fine fragrances and 100% soy wax for cleaner, sustainable burning.

Quality & Craftsmanship.
Premium ingredients and expert formulation.

Customer Experience.
Personalised service with attention to detail.

Sustainability & Innovation.
Thoughtful and intentional in design. Chapters is committed to minimizing single-use packaging and adopting sustainable practices in production, including our signature candle and diffuser refills.

Authenticity.
A genuine brand experience that encourages individuality, personal style, and self-expression.

Women Empowerment.
As a woman-owned business with an all-women team, we strive to create opportunities for women in our community and collaborate with predominantly female-owned businesses.

The Chapters Experience.

At Chapters Home Fragrance, we believe scent is more than just fragrance; it’s a storyteller, a memory-maker, and a way to curate a deeply personal experience. Inspired by the profound connection between scent, emotion, and memory, our brand was built to help you fill your story with Chapters, making each day unforgettable.

Fragrance is more than just a scent - it’s a story. Each collection, or “Chapter,” is designed to create an immersive atmosphere. But did you know you can enhance the fragrance throw and longevity by layering different products from the same Chapter?

What is Fragrance Layering?

Fragrance layering is the art of using multiple scented products together to intensify and extend the experience. By combining a candle, reed diffuser, aroma oil and room fragrance from the same Chapter, you create a multi-dimensional scent that lingers beautifully throughout your space.